• Identity & contact data you choose to provide (e.g. name, email, phone, address).
• Transaction/financial references where applicable — we do not directly collect or store debit/credit card details.
• Technical & usage data (e.g. IP address, browser type, pages visited, timestamps) collected via cookies or similar technologies.
• Preference & interaction data (e.g. form responses, on-site interactions) to help us improve the website experience.

Full details are set out in our Privacy Policy.

• HTTPS (SSL): Our site redirects to the secure HTTPS version by default. Information sent between your browser and our site is encrypted.
• Trusted infrastructure: We use technologies such as Cloudflare (CDN/DNS/edge protection) and LiteSpeed (web server performance) to provide speed and resilience.
• Abuse protection: Google reCAPTCHA (v2/v3) helps prevent spam or automated abuse on selected forms.

Our Cookie Policy explains which cookies we use and how to control them. On first visit, a consent banner allows you to accept or manage non-essential cookies. We rely on:

• Explicit consent for non-essential cookies (e.g. analytics/behavioural tools).
• Legitimate interest for strictly necessary cookies that enable website functionality.

Microsoft Clarity (Behavioural Analytics & Session Insights)

We use Microsoft Clarity to understand how visitors interact with our website — such as clicks, scrolls, and navigation — so we can improve layout, usability, and content. Clarity includes privacy features such as IP anonymisation and masking of sensitive fields, and data is transmitted securely. In the UK/EU, advanced tracking features are only enabled once you provide consent via our cookie banner.

Other Vendors

We also work with third-party vendors (including Google) for analytics and performance purposes. These tools respect the preferences you set in our cookie banner. Details are listed in our Cookie Policy.

We handle all information with the same respect and discretion as the care we provide. Access to systems containing personal data is limited to authorised staff with a legitimate need to know, and confidentiality is a condition of employment and ongoing training.

• We do not directly collect, process, or store debit or credit card details.
• We do not collect special categories of data via our general website forms beyond what is explained in our Privacy Policy.

To exercise your rights, contact us using the details above. We may ask for proof of identity to protect your privacy. For full information, please see our Privacy Policy.

All content published by Unique Senior Care is written in plain English, reviewed by experienced care professionals, and checked against reputable sources such as the NHS, CQC, NICE, Age UK, and the Alzheimer’s Society. We do not publish paid or promotional content, and client stories are only shared with consent or anonymised.

Our editorial approach reflects our responsibilities around accuracy, safeguarding, dignity, and transparency. Full details of how we create, review, and update our content can be found in our Editorial Policy.

If we make material changes to how we collect, use, or protect your data, we will update this page and, where appropriate, issue a notice on our website.